The Watching And Reception By University Student In Chengdu

U.S. drama as a representative of mainstream American-culture, popular university campus in Chengdu. Chengdu their college viewers exactly what kind of impact generated? Viewer to be affected and how? Researchers statistics from the questionnaire, the analysis, in order to get college students in Chengdu watch American TV drama and beauty basic situation of people watching to see profiles. Based on this understanding of them in the U.S. drama theme awareness, viewing behavior and on the U.S. attitude towards the relevance and the American core values of acceptance and other aspects of understanding, and then combined with in-depth interviews to understand Chengdu college students how to interpret the U.S. drama, how to interpret the United States, how Interpretation of the core values of the United States to show the beauty of the play.This study extracted directly from property characteristics and attitudes of target groups and cognitive changes in their ideas out, the paper’s first chapter," Introduction," the main content of the research background, significance, literature review, research questions, the core concepts, take the path and methods. The second chapter," U.S. drama course spread in China," mainly for American TV production and broadcasting mode, Chinese American TV audience, communicators impression on American TV encoding. Chapter3," Chengdu university students in contact with the U.S. drama texts consumption" mainly on the American TV viewers images and text contact behavior consumer attitudes, American TV viewing groups active in varying degrees of cognitive and American TV viewers of American TV recognition. Chapter4," American TV viewing and relevance of the American attitude " is to analyze the influence of American TV viewers how "American idea." Draw the viewer in different degrees of cognitive performance consistency and in-depth view of the strengthening U.S. territory " attitude of the United States " and " U.S. impression." The fifth chapter is " watching American TV and values accepted," the viewer to examine the core values of the United States to accept, and the degree of correlation between watching American TV and values influence. Finally, the researchers conclude," American TV viewer’s attention to the existence of focus " of " viewers have been strengthened in the consumer attitude text"," viewers get to experience the drama from the United States there is a deviation " point of view.