| With the acceleration of the process of social information, MicroBlog in China’s rapid development and popularity, a lot of traditional media, government agencies, businesses, public figures have settled MicroBlog. MicroBlog is essentially a network of public opinion, the public network as a platform, the sum of the opinions of the language through a network or other means of public affairs or focus on certain issues demonstrated, instant Internet users an innovative form of expression. MicroBlog has become an important way for Chinese citizens to express their demands, to express opinions, supervisory powers, suggestions and ideas for.MicroBlog mature in promoting civil society, but also forged a double-edged sword. Because virtual sex and propagation effects MicroBlog fission cyberspace, can easily lead to influence public opinion at the same time is a huge storm, which presents ethical issues have become increasingly apparent and severe, the problem is caused by two prominent MicroBlog space virtual self anomie and moral ethical behavior disorders. Ethics anomie is a value problem, only to explore the depth of Network Ethics and ethical values morphological characteristics of reality, in terms of network technology, legislation, ethical governance, the demonstration effect of multi-dimensional exploration deal with the path, it may build up an effective network ethical governance practices, the network of social well-ordered operation."Virtual self" is the use of technical means of self-existence in the virtual space, status and experience. People are virtual and reality-compatible existence, virtual self is not another self, but another part of the self, human nature and the virtual nature of human beings is the product of long-term development. MicroBlog space virtual self-emergence of self-existence and development provides another way of being, people with mental health is also closely linked to the virtual space. MicroBlog space, virtual self richness, plasticity can enrich self-experience, you can create a more diverse three-dimensional self-evaluation system, in fact, expand the space for self-development, enriching the human personality, and promote the comprehensive human development. MicroBlog space in the virtual self-governance research ethics ultimate aim is to achieve self-harmony and unity, so that the entire social harmony and move forward. |