Chongqing City Social Sports Demand At Present Stage

This article through the literature material law, questionnaire investigation and mathematical statistics of chongqing’s current social sports demand present situation has to these characteristics and problems. In this paper, the research content and results of concrete has the following several aspects:First, the social sports demand survey scale. Investigating social sports demand present situation in our country at present stage, it must have scientific nature, good measuring tool to get the real social sports demand, therefore, establishing scientific good social sports demand survey questionnaire is the study of social sports demand present situation in our country is an important premise and guarantee. Collected in this article, through a large number of literature and expert interview method to classify the dimensions of social sports demand, it can be divided into fitness demand, entertainment needs, space requirements, and communication needs, sports product demand and demand six dimensions. The dimensions and design item, forming a social sports demand of initial scale. To issue of the initial scale, and the collection of data and statistical analysis, through the study of the project of data analysis, exploratory factor analysis and confirmatory factor analysis and other methods to test the validity and reliability of the questionnaire, it is concluded that the social sports demand scale scientifically.Issued to residents in chongqing in the second, by the self-made questionnaire of social sports demand, and the questionnaire of the recovery after recycling and statistics, found that the present stage of chongqing residents to participate in social sports:(1) the characteristics of chongqing residents participate in physical exercise frequency is not high;(2) exercise, hobbies, weight loss and entertainment is the main motive of chongqing city residents to participate in sports;(3) in chongqing area residents of sports consumption in lower;(4) to purchase sportswear and equipment is the main sports consumption of the residents.Again, through the collection of data statistics and analysis of variance, it is concluded that the current social sports demand:(1) the characteristics of the present stage in chongqing in chongqing area demand for social sports men than women, mainly in men’s demand for sports products and sports social level is higher than women;(2) the present stage of villages and towns in chongqing and social sports in rural areas needs to be significantly higher than the county area, in terms of social sports demand, there is a more obvious duality structure between urban and rural areas in chongqing. Mainly in rural and township areas demand for sports fitness, recreation demand and product demand is higher;(3) the present chongqing’s high level of demand for social sports is the lowest income groups, including low-income people demand for sports venues, the highest income groups in the demand for sports products is the highest, the second high earners for the sports social demand the highest degree.Finally, puts forward some suggestion to the results of the study, the main Suggestions are:(1) for the self-made scale of social sports demand, proposed the scale should be perfected and developed continuously in the future practice;(2) the significance of the publicity of participation in social sports activities, improve the enthusiasm of the chongqing residents’ participation in social sports activities, promote the growth of the region’s social sports consumption;(3) pay attention to the difference of the demand for social sports in different populations, the balance of different groups demand for social sports development.