Financial Analysis Of The Blue Focus Co.LTD Based On Havard Analysis Framework

After the reform and opening up, China’s PR (public relations) industry began to take off. In the1980s foreign PR companies first started to provide PR service for companies, which was an embryo of national PR companies. In1990s, with the establishment of the CIPRA, the self-regulating system of PR industry was gradually established, which improved the service quality.Since the21st century, China’s PR industry has undergone profound changes. From a macro perspective, the Chinese economy has been growing fast, and the adjustment of economic structure has been accelerated. China has paid an increasing attention to the tertiary industry development, and the government and company demand for PR service have also increased; from a micro level, to break through development bottlenecks, the PR companies launched a series of mergers and acquisitions, actively explored overseas markets and emerging businesses.Blue Focus as one of the first PR company, its financial condition is very representative, to analyze its financial condition is useful to solve the problem of the growth of the PR company, for other upcoming PR company has a great significance.This article selects the vane of PR companies Blue Focus as the research object, using the harvard analysis framework, operating and financial conditions of Blue Focus overall analysis. This article first introduced basic situation of Blue Focus, then to Blue Focus strategic analysis as a logical starting point, introducing the development course of PR, PR for the five model analysis as well as to the Blue Focus to analyze the competitive strategy and development strategy, clear the risk faced by PR. Then on the Blue Focus accounting analysis, financial analysis and prospect analysis. Among them, the financial analysis is the key, analying the Blue Focus capital structure, capital operating, capital operating results and cash flow conditions. Through the financial statements of Blue Focus perspective, and connecting with the Blue Focus strategic analysis, helping Blue Focus operation and development, then putting forward the corresponding improvement Suggestions to Blue Focus diagnosed problems.