| With different kinds of new media appearing gradually in our field of vision, moreand more new things are ordered the title of “microâ€. Since2009, micro-blog hasgained the favor of the majority of young college students with their own advantagesand has been popular with the college students. From the micro-blog, micro-channeland micro-fiction to the popular micro-film and micro-fiction, etc., this series of new“micro†things gradually boarded the big stage of the Internet. The era of “micro eraâ€is to keep records and communication. The coming of “micro era†has been in hotpursuit of college students, which has gradually changed the life and behavior ofcollege students.Under the new situation, the rise of micro-era has brought opportunities andchallenges to the micro-era college students’ ideological and political education forthe education work of ideological and political from institution of higher education.This paper focuses on “micro-era†background of innovative research of ideologicaland political education, and the main parts of the paper are as follows:Firstly, it is to elaborate the background of micro-era. This part includes thebackground and significance of topics, research reviews, research methods, researchthoughts and creative ideas, which laid the foundation for the research of this paper.Secondly, it is to elaborate the micro-era and its impact on college students. Basedon the foundation of the interpretation of the concept, content and features of “microeraâ€, further reveal the impact micro-era on morality and ideology, relationship andmental health of college students.Thirdly, this part analyzes the impact of micro-era on the ideological and politicaleducation of college students. It will analyze from three aspects. The first is thatmicro-era has brought the opportunities to the ideological and political education ofcollege students. The second is that micro-era has brought challenges to theideological and political education of college students. The third is that the creativityof the ideological and political education of micro-era college students must beimperative.Fourthly, this part analyzes the problems and causes existing in the ideological andpolitical education of micro-era for college students. The problems are mainlyreflected in the ideological and political education workers emphasis on micro-erainadequately; traditional and political education that are too monotonous; at the sametime a lot of terrible information has bad influence on the education workers. Analyzethe causes of existing problems, those are the dissemination of diversified informationunder micro-era is not conductive to the subject of education work; Related networkmonitoring system is not perfect; College students are addicted to the micro-network;Media level of ideological and political education workers are not enough high. Fifthly, this part is to propose the measures for micro-era ideological and politicaleducation of college students. This paragraph is the end of the paper, which providesspecific practical measures for existing problems in ideological and politicaleducation work of micro-era. The paper will conduct the innovative research ofideological and political education for “micro era†college students from severalaspects as follows: Adhere to the principles of the micro-era ideological and politicaleducation work; Make the content of the micro-era ideological and political educationwork be rich; Improve the methods of the micro-era ideological and politicaleducation work; Enhance the media level of the micro-era ideological and politicaleducation workers; Build new environment of micro-era ideological and politicaleducation workers; Use micro-era to conduct the ideological and political education inorder to innovative research of ideological and political education for “micro eraâ€college students. |