| With the rapid development of our social economy and the continuousimprovement of living standards, people gradually realized the importance of health,people’s sports consciousness and concept changes gradually so that they have moreleisure time to participate in cultural entertainment and fitness activities, with thepursuit of a higher level of life style to improve the quality of life. With the ice andsnow sports gradually fade "noble sport" coat at the same time, more and morepopular in recent years and more, especially in the snow and ice resources areabundant in the three northeastern provinces of china. Ice and snow sports is one ofthe unique advantages of Jilin Province, therefore, research on the ice snow sportsindustry in Jilin Province, to promote the rapid development of the ice snow sportsindustry in Jilin province has greatly promote.In this study, Scientific Outlook on Development, sustainable development underthe guidance of the principle, in the industrial economics, the science of sportstourism, sports marketing as the theoretical basis, using the method of literature,questionnaire survey method, field investigation, expert interview in Jilin Province,Jilin Province North pot snow skiing in Chang bai Mountain base, ChangchunJingyuetan ski field, Changchun City Lotus Hill ski resort, Tonghua Chiba lake skiresort development status and detailed analysis of the factors.By analyzing the five ski field investigation, found that the main problem of Jilinice and snow sports fitness and leisure industry appeared in the development andproblems of Jilin Province:1mass of ice snow sports fitness and leisure awareness isnot strong, power consumption is low;2Jilin ice and snow sports leisure marketdevelopment is not enough; lack of3Jilin ice and snow sports fitness professionalguidance personnel; and the4Jilin ice and snow sports fitness leisure venuescomprehensive development rate is not high.In view of the above research, the countermeasures are:1strengthen governmentadministration;2change public attitudes, enhance the public ice fitness awareness,expanding the mass foundation;3improve the ice snow sports fitness and leisuredevelopment of software service, good hardware quality;4, suitable for thedevelopment of personalized brand fitness leisure products development of wintersports in Jilin Province, widening the source market;5develop the talents of sportsfitness and leisure industry and professional;6, keep the coordinated development ofJilin ice snow sports leisure industry and ecology, sustainable development. |
PDF Full Text Request