Influence And Countermeasures Consumerism Tide On College Students

With the reform and opening up and socialist market economy Constantly improving,while China’s economy has made significan development, the negative influence of ideological trendof western consumerism impacts on the formation of college student’ outlook on life, appeared"twenty thousand college students in Wuhan loans to buy ipad products "," female collegestudents ’sugar daddy’" and other phenomenon, So need the whole society to face the negativetendencies mentioned above together. From the social level,we should adhere to the education of thesocialist core values, strengthen the social mainstream consciousness, practice the socialist conceptof honor, Carry forward the fine tradition of hard work and diligence and thrif. Fromthe university level, we should strengthen the educational conent on outlook on life of collegestudents,such as Happiness View, concept of honor, values,Bitter optimism etc,the education ofcollege students outlook on life linkedto actual consumption, which has a very important practicalsignificance to help college students to estabilsh correct concept of consumption, cultivategood living fashion, effectively prevent against infringement of ideological trend of consumerism,make them become qualified builders and successors of the country.Part I: Introduction. Based on exploring the research background and significance, research thecurrent situation of domestic and foreign ideological trend of consumerism research status andcollege students outlook on life research status, parse related concepts and connotations, andelaborate research ideas, research methods and innovations.Part II: The influence and impact of ideological trend of consumerism on college studentsoutlook on life.Through quantitative analysis of questionnaire and literature review study, this studythink that the influence and impact of ideological trend of consumerism on college students hasthree aspects: first, bitter optimism confusion, behavior of materialism; second, concept of honorvague, the pursuit of money, third, the Happiness View dilute, the purpose of pleasure.Part III: the reason analysis of the influence and impact of ideological trend of consumerism oncollege students outlook on life. From society, schools, families, and individuals analysis: first, therapidly changing social pluralism consumer culture; second, the impact of college education ofoutlook on life fatigue and undesirable consumer culture; third, the undesirable influenceof family consumption and the concept of labor; fourth,college students own orientation of outlookon life.Part IV: Eliminate the influence of ideological trend of consumerism, the countermeasures andsuggestions of shaping the college students right outlook on life. According to problems and reasonsof influence, propose targeted countermeasures and suggestions from the society, schools, familiesand individuals four aspects. First, adhere to the education of socialist core values, strengthenthe mainstream consciousness; second, colleges and universities strengthen the education of outlookon life to help students to establish a correct concept of consumption; third, carry forward thetraditional virtues of thrift statesman; fourth, establish a scientific and correct Happiness View, solidfoundation for future life.