Research On Ideological And Political Education In Our Country Under The Influence Of Consumerism Trend

Consumerism trend refers to the values and behaviors of worship of luxury consumption and extreme obsession with material wealth as the dominant theme of consumerism and domination, accepted and respected by most people’s idea of a social trend. With the development of China’s socialist market economy, the trend has been widely disseminated in our society. Its main features are the novel concept of personal consumption and its respected advance, luxury, sports and other irrational consumer behaviors. In recent years, the rise of consumerism and thoughts are so popular on college campuses in our country that it leads to a serious impact on consumer’s attitudes of college students, and the changes of college students consumer behaviors.To some extent, the ideological and political education environment has been polluted.Under its influence, the ideological and political education in our country,appears a series of issues :the subject of education passivity and blindness, educational content secularization and utilitarian, unity and education lag, lack of relevance and validity of the education results. The reasons are mainly the following aspects: First, the core value system of socialist construction and guiding roles are not to play enough;second, the traditional concept of consumption desalinates among college students;third, the ideological and political education system is lagging behind;at last,the main consumer education concept has been distorted.In order to effectively enhance the function of ideological and political education, purify the ideological and political education environment, optimize and improve coping and resist the erosion of the ideological trend of consumption, eliminate the negative impact of consumerism thought, and help students to establish and consolidate the values of science, we need to vigorously strengthen the following work areas: First, deepen the Marxist theory of consumption and improve the socialist core value system; the second is to play an active role in society and campus media, in order to create a good campus environment; the third is consumer-oriented ideological education which strengthens education self-study body and educational function; the fourth is to meet the social development needs,to promote the transformation of the ideological and political education system; the five is to achieve a combination of theory and practice, promoting education body established scientific view of consumption. In a result,we can fully enhance the effectiveness of ideological and political education to deal with consumerism thought, to promote the concept of college students consumption and consumer behavior rational.