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A Comparative Study Of Korea In Football Marketing

Posted on:2015-03-19Degree:MasterType:Thesis
Country:ChinaCandidate:H Z YuFull Text:PDF
GTID:2267330431956548Subject:International Trade
Abstract/Summary:PDF Full Text Request
This paper is to study China and South Korea in soccer market, Hanzhong footballmarket was a comparative study on sports marketing. In this paper, we study theKorean-Chinese football market is expected to be a reference.Chapter5of this paper consists of all. For more information, see below.First, the economy, the share of Chapter1and the sport, and with the greatestimpact in the sport of football investigate the economic scale, marketing theory,4P,4C,and analyzed for the SWOT analysis.Chapter2describes the history and evolution of South Korea football, and thecurrent economy, SWOT analysis and analysis of the K-League.Section3describes the study of China, two of the studies had the same procedure.Chapter4is the oldest football club history, economy thereby, for marketingresearch skilled and European football, European football club the way of how tofollow hubalju design chukgugwa whether South Korea and China were seeking ways.Section5contains the active exchange with each other, while in Hanzhongfootball allows you to create a new model of integrated league Expand Hanzhongconclusions obtained are found hope.Korea Football League Other appendices present a description of the system andadded split.
Keywords/Search Tags:Korea football market, China football market, Korea china footballmarketing, Football economy, Sports marketing, Korea china footballmarket
PDF Full Text Request
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