Uses And Gratification In Interpersonal Interaction Of College Students’ Wechat Users

In recent years, with web3.0rising, new type of open Internet social services-WeChat arises at the historic moment. WeChat as a new medium of information communication platform and products has more and more influences on people’daily life, media habits and ways. According to DCCI data, by the end of December of2013, China mobile phone users is1.165billion, China’s Internet population of604million, including464million of mobile Internet users. WeChat released on January21,2011. According to data from the China Internet network information center (CNNIC) as of January15,2013, the credit number has more than300million. Micro letter has a larger market, accounting for52.9%of the total mobile phone users.From the products available to users reached one million,and the simple voice chat tool to a diversified vertical communication media platform.WeChat’integration is gradually perfect in the version of the escalating and eventually be the leader in the field of IM (Instant Messenger). why WeChat media can be quickly checked in the mobile phone, and gradually become an indispensable part of each person in the life? CNNIC survey data show that the WeChat user is19-35aged more highly educated young people. WeChat user’s subjective psychological factors and personal habits of WeChat function on the selection and use is of a very important influence. At present the use of WeChat in interpersonal interaction and satisfaction as well as the media dependence research is still in the blank, based on the theory of "use and satisfaction", and college students in the areas of Shandong province as the research object, investigated the use’s motivation of information dissemination and the needs to meet.The author mainly uses the way of questionnaire and interview students groups in Shandong area obtained the basic information of the user. Based on the questionnaire data,we analysis the basic characteristics of the users,demand motive and satisfaction.Meanwhile we always discuss different students groups about the stratification in the process of WeChat using in reality.