A Study On WeChat Usage Among Mongolian College Students From The Perspective Of “uses And Gratifications” Theor

With the continuous development of information technology and science and technology,the rapid development of new media has penetrated into our life and become an indispensable part of our life.Social media has not only become an important source of information in People’s Daily life,but also gradually affects people’s way of thinking.The most well-known social media in today’s society is Wechat.While integrating language,text,pictures,videos and expressions,wechat gives full play to its social function,and is loved by people for its free,convenient and diverse ways of chatting.So in the new media communication environment,why can wechat be unique and get the favor of the audience? What does wechat bring to its audience,and what is the demand of its audience to use wechat? On these issues based on Hohhot city of four universities of undergraduate students,graduate students,doctoral students,such as different grade and different professional 598 Mongolian students as an example,based on the communication effect "use and satisfaction" theory of research,in order to understand their We Chat usage,use requirements and satisfy the conditions for the purpose of adopting the questionnaire survey,many research methods such as interview method and data analysis method have made detailed investigation and analysis.This paper consists of introduction,text and conclusion.The introduction mainly expounds the research object,research purpose,research significance,research status and research methods of this paper.The main body is divided into three chapters.In the first chapter,the author makes an objective evaluation of the theory of "use and satisfaction" on the basis of combing and elaborating the development course and theoretical content of the theory comprehensively and systematically.Secondly,it briefly introduces the rise and development process of wechat,a social media,as well as some communication characteristics and functions of wechat.In the second chapter,questionnaire survey and interview are used to analyze and study the use of wechat,demand and satisfaction of Mongolian college students in four universities in Hohhot.It also expounds some unique characteristics and specific situations of Mongolian college students using wechat.Based on the theory of "use and satisfaction",the third chapter analyzes and studies the use and satisfaction of wechat among Mongolian college students,points out several problems existing in the use of wechat by Mongolian college students,and puts forward corresponding measures and solutions to the existing problems.The conclusion part summarizes the content of the whole paper,that is,based on the theory of "use and satisfaction",the author summarizes the research on the demand and satisfaction of Mongolian college students using wechat.