JUN Wood Industry Co., Ltd. Floor Marketing Management

Market marketing channel is the development of the enterprise important resources, is by the producers, distributors and dealers association of unity. At present, the building materials for enterprises to choose the sales channel has:building materials market, building materials supermarket, network marketing, boutique, export, engineering, bulk order, decoration, etc. Building materials market, boutique, building materials supermarket although is most enterprise mainstream sales channel, but these channels of enterprise sales share also presents the reduced year by year.Floor production in our country of marketing channel chaos, causes the market appear constantly malignant competition. Chaos of the marketing channel of manufacturing enterprises and dealers and consumers is adverse, therefore, the floor of the marketing management, improve the production enterprise marketing strategies, improve the market competition of enterprises, be helpful for enterprise development, can be reached and the purpose of protecting consumers. Make sure floor enterprise’s sustainable development.This paper first to marketing mode theory is discussed in this paper. Secondly, to our country enterprise history and floor classified and analysis of the current situation in this paper. At present, the floor is very fierce market competition, some small and medium-sized enterprises are floor face elimination threat. Investigate its profound reason, it is floor industry exist many problems, such as:floor industry standard lags behind, the market operation behavior is not standard, etc. Again, on the floor of the marketing conditions and JUN market prospect of detailed research, points out the brand floor faces JUN market opportunities and disadvantage, analyzed the current channel choice model. Finally, discussed the strengthening enterprise brand, rich mold JUN product combination, strengthen the performance management perfect training system, and increase the JUN brand brand advertising develop experience marketing, good relationship marketing, built the customer service management system JUN gold medal of the marketing work improvement plan and operation method.