Research On The Consumption Of The Rural Residents In Zhejiang Province

Investment, export and consumption are the troika for economic growth. However, these three’simpact on our country’s economy is unbalanced, as large peasants of people in China’s Consumerdemand is insufficient Issues of agriculture, farmer and rural area is not a new topic any more, Theincrease in farmers’ income, agricultural production and rural economic development have becomes thetop issue of every provinces. Expanding rural consumer markets and boosting the national economygrowth is extremely urgent. The rural dwellers" consumption not only influenced by their low-income,but also closely relate with the lagging rural consumption environment、the stunted rural market etcothers objective factors. And also the research on consumption is not a new topic, however, there lots ofresearches just consider the Midwest areas as the main research point, but there’ll be much moreSubstantial meaning on the research of developed coastal region’s rural dweller like Zhejiang province.This Article had done the research on the Zhejiang Rural dwell’s consumption current situation, byusing Zhejiang Rural Fixed checkpoints(8villages、300families) consumption data connecting with themethod of determining the nature combining with ration. Using extended linear payment system model,quantitative evaluation about Zhejiang Province farmers consumption patterns was carried on, andUsing of measurement model, Zhejiang rural residents consumption factors was to studied. It can beseen from the research, Zhejiang Rural residents consumption level have been fair with the national cityaverage consumption level, and the durable goods consumption has certain features of the times. Theconsumption structure of Zhejiang Rural residents can be optimized better, which has been showobviously clear on the Non-staple food consumption structure optimization, however, it can’t deny thatexits some bad consumption mode as Some luxury consumption has a large market in Zhejiang Rural aswell as tourism consumption and insurance expenses will increasing in the near future. This paper usedmeasurement model to analyzed the influence factors of Zhejiang province rural the consumption, alsoproposal actions have been proposed. All this not has important practical significance in boostingZhejiang rural consumption market, raising Rural Dwell’s consumption level, Optimizing theconsumption structure, but also has reference to boosting Midwest rural consumption market.