The International Marketing Study For Small And Medium-sized Exporting Enterprises

Economic Globalization is the most significant feature and the trend of thisprogressing world. The Globalization trend is boosting the business cooperation ofdifferent countries, which promote one country’s economy and improve standard ofliving of people. China grasped the opportunity during the globalization and madegreat contribution to the whole world as well. The topic of International marketing iseach government and corporation who involved in the world economy to study andresearch. Taking the example of China, exporting is the most important reason foreconomy development during the last30years since the opening and reforming policystarted. But now, we clearly know that our international marketing is in a low level,lack of the ability to join the world’s competition. In this after-economy-crisis period,we are getting lose our original advantage of Made-in-China products. The industrystructure of our country should be upgraded and the small and medium-sizedexporting business companies of our country should think about the available globalstrategy and method to enter the international market by a more competitiveparticipant.There are five parts in the essay. Firstly, the concept and the basic theory ofInternational Marketing are brought forward to emphasize the importance ofdeveloping international marketing. Then there is the main group of participants─small and medium-sized enterprises doing exporting. The essay presents the history ofthose small and medium-sized enterprises and their advantages, disadvantages, thechances and the challenges. The essay analyses the two strategies─keeping exportand overseas investment with the successful cases of Qingdao city. In nowadays, moreand more multinational companies are expanding their market scopes, which is aserious threat to our national economy. The enterprise of our county must strengthentheir own key competitive power and overcome the difficulties to succeed in theworld competitions.