The Research On D Company International Marketing Strategy

The article takes the electronic cigarette of D company as the research object, using the basic marketing theory, STP theory, international marketing theory and SWOT theory to analyze the international market marketing situation of electronic cigarette of D company. Finally, it offers the corresponding marketing strategies and suggestions which D company electronic cigarette products into different segments of the market,according to the 4P theory.Currently although the marketing management theory has been very mature, the specific marketing strategy of the marketing management theory and some industry practices combined are not in place. it’s too independent in theory behave, and practices in the industry with too little, especially in the electronic cigarette industry. Furthermore, from the overall perspective, both at home and abroad on the electronic cigarette research main based some basic data statistics and prospects for the future development of the market, it is still very scarce which related to the study of international marketing strategy of the electronic cigarette.This paper used the method of literature research,case analysis,the implementation to analyze the international market marketing strategy of D company, hoping the international marketing strategy i offerd can help D company to enhance competitiveness in the international market and increase the market share. In addition, the author hopes that the research results of this paper can be used for other electronic cigarette companies.