The Research On Development Strategy Of Qinhuangdao Contec Medical Systems CO., LTD

With the progress of economic development, as well as the arrival of an aging society,The human pursuit of quality of life in the unceasing enhancement, people attention to thelife and health was elevated to a new height, and demand for health care is also increased.Correspondingly, the development of the medical device industry is facing rareopportunities for development, is also facing increasing competition.Qinhuangdao CONTEC MEDICAL SYSTEMS CO., LTD. was established in1992,is a private high-tech enterprises. CONTEC company is a professional engaged in medicalequipment research and development, production and sales enterprises, is the electronicinformation industry in Qinhuangdao City Economic and Technological DevelopmentZone of the backbone enterprises.After twenty years of market development, QinhuangdaoCONTEC MEDICAL SYSTEMS CO., LTD is facing more and more developmentopportunities at the same time, along with the rapid development of medical equipmentmarket, the competition among enterprises is becoming increasingly fierce, CONTECcompany must seek accurate development way, design and build suitable for enterprisedevelopment strategy. This paper manages to combine with documentary research methodand theory research and demonstration analysis method.First of all, this paper introduces the research background of the thesis, the CONTECcompany development strategy study theory significance and the practice significance tothe future development of the enterprise, discusses the development situation at home andabroad, as well as the main research methods and research contents in this paper.Secondly, the external environment which CONTEC company facing are analyzed byusing the macro environment, industry competition structure analysis, After that, it studiesthe internal resources and capabilities of the compangy.Finally, summed up the CONTEC company ’s strengths and weaknesses as well asexternal opportunities and threats facing the SWOT analysis, to determine enterprisedevelopment goal of the development stratehy for the enterprise and the focus should betaken in the development of competitive strategy. Starting from shaping the company’s core-competitiveness, the CONTEC company ’s strategic implementation strategy, andprovides a certain degree of protection based on better serve to promote the sustained andstable development for the CONTEC company ’s future development.