Research On The Development Strategy Of YD Technology Medical Device Company

The outline of "healthy China 2030" and "made in China 2025" both mentioned the need to accelerate the transformation and upgrading of medical devices,as well as the implementation of the medical reform and the "two-ticket system" policy in various places.This has brought great opportunities and challenges to the medical device industry in China.Under the background of the new normal,in addition to the transformation of economic growth rate and mode,China's social and economic structure and economic development momentum have also changed,and economic development momentum needs to innovate growth points.The new normal will certainly have a significant impact on the development of small and medium-sized medical device enterprises.How to develop small and medium-sized medical device enterprises in the fierce competition and achieve better benefits under the new normal is a common problem faced by many small and medium-sized medical device enterprises.YD science and technology medical device company is a backbone enterprise in tou qiao town.In recent years,the development speed is obviously slow,and the growth of marketing performance tends to decline.The main reason for this is that the development strategy formulated by the company is relatively empty,not operable and difficult to implement,which seriously restricts the development of the company.In order to achieve greater development in today's fierce market competition and improve the competitiveness and status of YD technology medical device company in the industry,it is an urgent task for the leadership of YD technology medical device company to rebuild its development strategyByapplying the method of literature research,on-the-spot investigation,induction and analysis and other research methods,with YD technology medical device company as the research object,from solving YD technology problems of the medical device company development strategy,by building a new development strategy to solve the YD technology problems in the development of medical equipment company,in order to promote its sustainable development.Firstly,this paper introduces the theoretical basis of enterprise strategic alliance,integration strategy,synergetic effect and strategic selection theory,and introduces PEST analysis,SOWT,porter's five forces model and other competitive strategy analysis tools.Second YD technology medical equipment company,for example,from the company profile,organization structure,production,sales,human resources and so on five aspects analyzes the current situation of the development of company,for medical devices industry facing the macro environment and industry environment are expounded,and the medical equipment company of science and technology of YD of strengths,weaknesses,opportunities and threats of are analyzed.Finally has carried on the YD medical device company development strategy to build science and technology,to medical equipment company of science and technology of YD strategy selection,determine the company's overall strategic positioning,put forward the concrete development strategy,including marketing innovation strategy,integration strategy,alliance strategy,management strategy,brand building strategy.On this basis,it puts forward the measures to ensure the implementation of the development strategy of YD technology medical device company.The implementation of the development strategy is divided into three stages.The guarantee measures are divided into four aspects:organization system guarantee,enterprise culture guarantee,human resources guarantee and information technology guarantee.