Research On Marketing Strategy For Medical Apparatus Company G1 Based On Marketing Management Theory

Medical apparatus and instruments in the Chinese market have broad prospects, This brings more opportunities to company G1 which produces plastic medical apparatus in the Chinese market. But, facing the great space but competitive Chinese market, company G1 doesn't have a clear marketing management. Therefore Company G1 should face the marketing strategy research and adjustment. To develop and implement marketing strategy to adapt to the Chinese market environment is the target for company G1.To take company G1 as the research object, this paper puts forward the purpose and significance of thesis research, Confirms the research methods and idea. Then analyzes the internal condition of the company, puts forward the problem as Single product variety, unbalanced regional development and lack of Promotion, And analyzing the lack of domestic product design and mold manufacturing capacity, poor ability of market management and cost management, the lack of sales staff is the reason for these problems. Then analyzing the macro environment from the political, law, economy, social culture, technology, and using the potter five model to analyze the competitive environment. Then analyzes the company's strengths, weaknesses, opportunities and threats with SWOT analysis method. On this basis, making the company's target market decisions. Finally putting forward the company's new marketing strategy, including the product strategy, price strategy, channel strategy as well as promotion strategy. And all aspects of the implementation of marketing strategy...