Research On The Employee Loyalty For Qinhuangdao Suning Co., Ltd

The purpose of this study is to introduce the investigation of Qinhuangdao SuningAppliance employee loyalty, construct the index system of factors of QinhuangdaoSuning Appliance employee loyalty, but also introduces the AHP method for theimportance of its, in order to find out the key factors and the correspondingcountermeasures. According to the characteristics, this paper analysis, investigation andcomparative data analysis, theoretical analysis and empirical analysis.Firstly, we reviewed the research related to the loyalty, employee loyalty and otherrelated theory, the core concept of loyalty, employee loyalty and meaning, describes indetail the hierarchy of needs theory, two-factor theory, equity theory were introduced,and laid a solid theoretical foundation for the research of this paper.Secondly, this paper introduces the general situation of Qinhuangdao SuningAppliance, the basic situation of the employee of the company is emphatically analyzed,and conducted field research, on the basis of deep analysis of Qinhuangdao SuningAppliance employee job satisfaction and loyalty.Thirdly, to construct the index system of factors of Qinhuangdao Suning Applianceemployee loyalty, the introduction of the AHP method and combining the model with themethod of mathematical influence factors of Qinhuangdao Suning Appliance employeeloyalty to make quantitative analysis, find out the main factors affecting the QinhuangdaoSuning Appliance employee loyalty.Finally, we proposed useful measures to improve employee loyalty includingconstructing fair and reasonable performance appraisal system, implementing effectiveperformance appraisal, smoothing the employee career development channels, improvingsocial security system and establishing perfect laws and regulations for human resourceflows..