Changbai Mountain Regional Brand Forming Path And Strategy Research

With the rapid development of economic, regional brands is caught more attention.Because of some unique advantages in resources, formed a unique regional brand,which has brought great advantages to the development of local economic,especially,the phenomenon of the regional brand is particularly prominent in developedcountries, which can have a huge impact force all over the world. After years ofoperation and development, regional brand in China has formed a certain scale andfeatures, some of them have become the core of the development of regional economic,promoting regional economic development in an integral part. Therefore, issues relatedto the regional brand have become the concern of many researches, scholars focus on it.Changbai Mountain region has a natural advantage, the Changbai MountainGinseng is famous both at home and abroad, natural mineral water is rich in mineralsand reserves, wild herbs have a wide range of delicacies and nutritional value is veryhigh, however, due to many reasons, serious constraints the development of the regionalbrand in Changbai Mountain.Therefore, to address the problem, through the analysis of typical successful case,to learn from the successful development experience of the regional brand at home andabroad,explore the development of regional brands in Changbai Mountain area.Summed up the models and strategies of the Changbai Mountain as a whole regionalbrand development, and the model and strategy of regional brand in key industries ofthe Changbai Mountain area development.After review, collation and analysis about the theoretical studies about the regionalbrand, through a case study on three typical geographical indications regional brands---Xinjiang Melon, West Lake Longjing tea and Shouguang vegetables,Summed up theformation of geographical indications regional brands path. Based on the analysis ofginseng, mineral water and mountain vegetables industry and its present situation ofregional brand development in Changbai Mountain area, to identify the main problems,and further analysis of its causes.Clear the main problems about the industrial regiondevelopment of Changbai Mountain brand, focus on the advantage of geographicalfactors in Changbai Mountain and learn from the experience of the formation of typicalgeographical indications regional brand. Sum up the direction and Important points of the development about the Changbai Mountain regional brand. Create models andstrategies, as well as sum up advice about the integration of the coordination mechanism.The conclusions of this paper provide a useful reference for regional brand building inthe Changbai Mountain area.