Research On Regional Brand Formation And Cultivation

In recent years, the industry cluster is becoming a hot spot of industrial economic development, industrial cluster research has expanded to a particular area, and this area there are mutual competition and cooperation relationship with enterprises, industry associations, the interaction between government and non-governmental organizations, etc. People not only limited to the interests of some individual businesses and individual industry, but to think the area as a whole to the coordination of economic and social development of systems, thinking of a particular area and regional brand competitive advantage. At present, our country appeared a batch of strong competitive advantage of regional brand, but there is no denying the fact that compared with the developed countries, most of the industrial cluster brands effects are weak. Cultivating industrial cluster regional brands, can improve the visibility and competitiveness of regional products and services, because the regional brand can be "package" to promote the whole industry cluster, give play to the role of the linkage of the brand effect, promote the efficient operation of the regional brand.Along with the green economy and the energy conservation industry’s development, the demand for LED energy-saving lamps is growing, known as "the lighting capital of the world", Zhongshan Guzhen lighting industry meets a good opportunity for the development of high speed. This article first reviews the related concepts and theories of regional brand; Then, analyzes the causes、conditions and process of the formation of regional brand; And selects the index system of enterprise leading regional brand cultivation based on the analysis of cultivation subjects’role, establishes the regional brand cultivation model, adopts multi-level fuzzy comprehensive evaluation method to evaluate model; Finally, according to the evaluation index system of regional brand development to Zhongshan Guzhen lighting industry for empirical research, and put forward relevant Suggestions and countermeasures.