Market Rapid Response Mechanism Of Rizhao Steel

Since1996, over one hundred million tons of steel production in China, the entire steelindustry has entered a fast track of development, especially in entering the21st century, theaverage annual growth in crude steel production of China’s iron and steel industry21.1%.Amount of steel production in the iron and steel industry in2010has reached600million tons,far more than the sum of the other countries, steel production, at the same time, important rawmaterials as steel, iron ore also experienced skyrocketing, all the way up to170dollars or morethan ten dollars. On the other hand, along with the year-on-year expansion of the productioncapacity of the steel industry, the demand for steel and test a low trend peaked, ups and downs inthe price of steel. Global steel prices have been declining after the2008economic crisis, almostcut in2010and has been hovering at the bottom, getting lower and lower profit margins of steelproducers difficulties.Rizhao Iron and Steel Co., Ltd. from2003began to build factories the day Steel rose to thechallenge, the face of complex domestic and foreign environment, to expand production capacityat the same time, to increase their own profitability, just a few years to grow to have1200tonsproduction capacity of large-scale iron and steel producers, the second largest private steelenterprises steel industry circle while the elephants.Future production and operation, Rizhao Steel relies on its superior geographical conditionsand unique management model, creative work out a rapid response mechanism, that is, torespond to customer needs in the shortest possible time, never walk ahead of competitors makingtheir own products to market faster, and to maximize the effectiveness and customer benefits, toachieve a win-win situation. The establishment of a rapid response mechanism, the competitionbetween the marks enterprise has entered the era of competition time.Starting from the marketing strategy of Rizhao Iron and Steel Co., Ltd., a prerequisite forunderstanding of a rapid response mechanism to develop, and expounded the meaning andconnotation of rapid response mechanisms, analysis of the design principles and securityconditions for its rapid response mechanism, and through a case study on the effect left to thedevelopment of other iron and steel enterprises can learn from places.