Feasibility Study By Comprehensively Assessment On Prior Period Of Real Estate Project

Chinese real estate industry has already become the mainstay of country’seconomy with its rapid development. Due to the practicality of the industry, thesociety and developers frequently suffer irretrievable losses from its hot spots and keypoints in the course of development. Therefore, fully evaluation, research and analysismust be performed on every aspect of the proposed projects before developing the realestate ones, so as to avoid the loss and undesirable effects caused by subjectivedecision and blind development to the great extent. The decision-makers should knowthe project fairly well, which means not only know about the general condition andinformation, but also have to work on the preparatory study, such as location, demand,feasibility and rationality. Especially, when there are various target project lots onmultiple target markets, a feasibility analysis on project lots laterally andlongitudinally should be a must and the effective data on the basis of that analysis willbe used for project decision.The main research direction of this paper differs from the previous feasibilitystudies on single lot project performed by real estate enterprises. This research is astudy on the feasibility of the prior period of real estate project by comprehensivelyassessing and laterally and longitudinally comparing, based on traditional feasibilitystudy theory and combined with the multidisciplinary approach of projectmanagement, mathematics, statistics, analysis, etc. Thus, a numerical result emergesfrom the stated analysis. Moreover, by means of intuitive contrast and analysis of theproject lots, more economic interests will be achieved. In the meantime, the studydoes not only save time for enterprises and reduce the cost of that during the project’sprior period, but also raise the professional level of managers who are in charge of theearlier stage business. The application of this kind of study, offering the complete dataanalysis for enterprises, successfully reduces the pressure of target project selection,which helps enterprises to decrease the decision-making pressure in the process ofchoosing the competitive project and also helps to cut down the project developingcost and achieve the best economic effects.