Research On The Influence Of Value Network’s Structure Characteristics To The Open Innovation Performance

Open innovation is an innovative paradigm that enterprise explores externalinnovation resources, such as conception, technology and knowledge, or maximizes thevalue by using the internal innovation resource. Value network is constructed by thecompetitive and cooperative relationship between core enterprise and its stakeholderswhich contain customers, suppliers and competitors. Taking customer value as thestrategic starting point, value network emphasize on creating, allocating and transferingvalue with its stakeholders. Open Innovation that based on value network is a opennetwork system between core enterprise and its stakeholders, such as customers,suppliers, competitors or complementor. It uses intellectual activity process anddynamic capabilities to manage innovation resources which contain technology,knowledge and creativity to flow inward or outward effectively. And also it’s ainnovation paradigm that can enhance the innovation level of a product or service,create customer value and sustainable competitive advantage. As development of R&Drisk, product life cycle shortening, globalization, protection of intellectual propertyrights, risk investment and technical standards, more and more enterprises establish thevalue network for innovation, and that also causes academic interest on the research ofopen innovation motivation, characteristics, operation mechanism and performance.Above all, the influence factors of open innovation performance is the most importantresearch issues in this field.From the perspective of value network, this paper discuss the influence ofenterprise node characteristics, alliance link characteristics and network structurecharacteristics to open innovation performance. First of all, this paper reviews thetheory of open innovation, value network and their connection based on the domesticand foreign researches. From the aspects of resource, connection and dimension, thispaper analyzes the operating construction and performance of open innovation, whichprovides research references for following theoretical research. Secondly, theoreticalframework for value network’s structure characteristics with open innovationperformance are built. It proposes that the relationship between enterprise nodecharacteristics, alliance link characteristics and network structure characteristics withopen innovation performance are inverse U curvilinear. Furthermore, empirical study onthe influence of value network’s structure characteristics to open innovation performance are conducted. And based on the result, this paper gives discussion andmanagement implications. On the enterprise level, the result shows that the influence ofresource endowment on open innovation performance has an optimal level, excessiveresource endowment is not OK. The positon superiority has an inverse U curvilineareffect on open innovation performance. On the alliance level, the influence of theconnection’s width and strength on open innovation performance has dual character. Onthe network level, the network density constrains the innovative potential of valuenetwork. But too high or too low network density is harmful to the open innovation.High network stability is helpful for enterprise to obtain innovation resource, reduce thecooperative risk and improve the innovation performance.