Network Media Role And Function In City Image Transmission

With the overwhelming globalization of economy and the tide of information,modern citiesare involved in fierce competition.As an important part of city soft power,the city image becomevery valuable. The effective communication of the city image is an important means of breakingthrough the competition, and demonstrating the attraction of the city.As a carrier of information，communication media has been a powerful tool for city image promotion.The application form ofthe network media is unceasingly rich.As of now,the network media has become the new platformfor city image communication,and also become a critical way for recognizing or unscrambling thecity gradually.Using network media to shape and spread the image of the city is the commonchoice of the domestic and foreign cities.Combining with the imagologie,communication and urban Management,the present papertry to clarify the relationship between the city image communication and the city.and also try tostudy the connotation and the significance of city image communication.City imagecommunication is a big system,therefore,this thesis preliminary outlining the city imagecommunication system model by using systematic analysis method,and explore the relationshipsbetween the network media and other system elements.After this,I make out the role and thefunction of network media in city image communication.At the same time, taking Chengdu as anexample, this thesis investigates the current situation of Chengdu city image communication，andalso look into the activities of government website、news website、network forum、commercialwebsite and we media,analyzing the function and the characteristics of different kinds of onlinemedia.According to the actual situation city image communication of Chengdu, this thesissummarizes the strategy of Chengdu city image communication.It maintains that we shouldstrengthen the network media credibility, and build network media brand;we should highlightingthe advantages of network media;we also should carry out cross-media transmission.Using the network media in carrying out the city image communication is very importantfor modern city.We should probe into the role of network media in city image communication,and constantly optimize the strategy of city image of communication.Moreover,we should fullymobilize the communication power,such as the government, enterprises and other socialorganizations, then we can make the city image communication more effective.