Evaluation Of The Effect Of Tourism Image Communication Under The Background Of New Media

The rapid development of science and technology to promote the spread of human constantly updated information technology.Today,Internet-based media and network-based media has become a tool for people to receive and impart information indispensable.New media has brought a broad opportunity for development of tourism.Tourism Image spread has become the core competitiveness of tourism development,become the focus of the relevant administrative departments and enterprises concerned.Therefore,the study of regional tourism under the new media background image dissemination of results,identify the impact of new media communication effect tourism image background factor for improving the tourism image is very important.From the "audience" perspective,Combing through documents,In reviewing the tourism image transmission,new media and tourism based on the concept of dissemination,"Innovation diffusion","agenda-setting","uses and gratifications" theory as support for new media under carding tourism image communication process,Explicitly states that "the audience-the effect " internal relations, re-interpretation of the Tourist Image communication process under the new media.Combined with new media features and the three theories,the four elements of the communication process of tourism image in the new media,namely communication subject,spread object,Disseminate effects were stratified analysis.Explore the impact of tourism image factor in the dissemination of results.Construction of Tourism Image spread under the effect of new media influence factor model.And then to build a new tourism image media communication effect evaluation model to make a useful attempt.After the tourism image of the dissemination of results of the impact factor model as a guide to Guizhou Province as a case,Design questionnaires,quantitative research,To discover the current problems and deficiencies of Guizhou Tourism Image spread exist in the process,and thus propose targeted promotion strategy.This innovation of the feedback effect of tourism as an important factor affecting the dissemination of results,Under new media proposed tourism image propagation diversity and enhanced interactive is no longer a simple pass to recipients who eventually formed effect,linear one-way communication process,But those who pass by and through interactive communication channels of communication,and through feedback effects spread further realize each pass and recipient interaction,the formation of multi-channel,multi-linear propagation process of iterative.Each time have been spread from communicators,messages,audiences,channels,and the multiple effects of the dissemination of results feedback,and wherein each change propagation factors are to achieve the ultimate impact of the dissemination of results;Based on the guidance of the communication process and the three classical communication theory and found that the credibility of the body spread,the relative superiority of individual creativity,spread objects tourism image interface imagery effects,cognitive effects tourism image,tourism image behavior-driven results,Select the communication channels to meet the needs of tourists degree feedback effect,building information and feedback from the formation of the reality tourism travel behavior have a significant impact on the tourism image of the dissemination of results;And through questionnaires,the effect of Guizhou Tourism Image spread of today's new media age were investigated,proposed tourism image promotion strategy in Guizhou Province under the New Media.In this study,to try a new perspective on the tourism image of the new media under the spread of the effects of certain prospective study.To promote the tourism image of science communication practice and theoretical innovation promotion under the New Media.Good in theory and practice.In this paper,a total of six s chapters,Chapter I Introduction,presentation topics Origin,significance of the topic and research methods,as well as the basic framework of this study;The second part introduces and analyzes the domestic and foreign tourism image dissemination of results and research process of new media;The third part is the theoretical basis for the definition and related concepts;The fourth part is the impact of tourism image dissemination ofresults Factor Model.In a comprehensive sort of tourism new media features and integrated use of new media "diffusion of innovation","agenda-setting","uses and gratifications" innovative development of these three classical communication theory.Through the new media under the tourism image analysis of propagation conditions and the communication process,based on the four elements of tourism image transmission,spread from the body,spread object,communi cation channels and feedback effects of four levels of hypothesis,to find the next new media impact of tourism image Communication major factor effect,try to build a new media under the Tourism image spread evaluation model.The fifth part is the case analysis,Guizhou Tourism Image spread is the case,verify the model,The use of a structured questionnaire and non-structural combination of survey questionnaire design,and data analysis through questionnaires and analysis of ways of combining,the dissemination of results obtained for each factor on the degree of Guizhou tourism image and promotion strategy proposed;The sixth part is the conclusion of this paper,the lack of research and the future in-depth studies of some of the summary and outlook.