A Study On Hengxing Steel Company Diversification Management Strategy

The purpose of this research is to analysis the Heng xing steel company ofJinghai, Tianjin diversified business process,decision making process and details ofmode choice,to Find a suitable road for the current small and medium-sizedenterprise development and expansion, for small and medium enterprises of Tianjinand surrounding areas provide adopt diversification strategy. Tianjin Jinghai CountyHeng xing steel company is a typical medium-sized enterprises Is a local is thestrength of the iron and steel processing enterprises. In2008the outbreak of financialcrisis, iron ore price continue to climb and foreign exchange losses and so on, makethe enterprise develop suffocate. Enterprises to adopt in adhere to theprofessionalization of management on the basis of the implementation ofdiversification strategy,, reduce the crisis on business impact and influence, and hasobtained the certain result. Through the study of associated with the plurality ofeconomics theory, put forward the concept of diversification, advantages anddisadvantages, and then use SWOT analysis of the diversified company operating themain motivation and strategic decision-making, and the diversification of economicanalysis. Finally, put forward Heng Xing steel company industry diversification themodel, combined with the actual priority should be to enter the industrial and businessareas, finally put forward for diversification strategy should take safeguard measures.Throughout this paper, although there is much discussion about the diversification andprofessional management as two different kinds of enterprise strategy and enterprisegrowth patterns are different, but for a specific enterprise to achieve specificmotivation, itself does not exist, a division of good quality. Heng Xing Steel Limitedin the face of adversity and started looking for business opportunities, professionalmanagement, later transferred to diversification, enterprise whole developmentprocess is diversified and professional reasoning process, it is worth exploring.