Research On The Business Environment Of Trade Area Of Kunlun Tangren Center

With the implementation of the modern metropolis internationalization strategy of DaQing city and perfection of urban function, the commerce of DQ city has been in a quick development stage, Kunlun business which belongs to the DQ oil field of China’ oil is facing a precious development opportunity. The Daqing oil field company limited and Shanghai Li Tian Tangren commercial management company signed a cooperative development strategy of Kunlun business district in2010. The Kunlun Tangren center will be built as one flagship urban complex with shopping leisure, entertainment, business exhibition, hotel apartment all in it. Study Kunlun Tangren center’s business environment, will benefits for providing scientific and accurate basis of the enterprise construction scale, management localization, format design, business model choice.The thesis begin with the Kunlun Tangren center trade area’s definition analysis deeply of the business enterprise distribution and formats, enterprise scale form in the core trade area, subprime trade area, edge trade area and gives a overall evaluation of trade area natural environment, the commercial transportation. Further analyzed the Kunlun Tangren center business district populatio, income and consumption, consumption structure, potential consumer behavior and consumption characteristics, as well as related competitive enterprise status such as business, restaurant, hotel, entertainment and new businesses, building business, planning business. Through study this paper has a more comprehensive understanding about Kunlun Tangren center’s general environment, consumer features, competitive environment. On this basis, gives opinions and suggestions about the construction scale and format, combination basis and principle, the percentage in the industry formats as well as the mode of management.