Optimization Of Internet Marketing Strategies For Shenyang Reproductive Medicine Center

Network marketing is a very popular form of marketing in modern society, this kind of marketing methods in recent years gradually replace the traditional newspaper and television, and other forms of marketing, active on the stage of the development of the modern market economy. Under the new medical system reform, various types of health care has from the traditional, inappropriate way of doing business to company operation way gradually. Hospital network marketing platform, in addition to the features and advantages of display on the Internet, with the masses, browse, also to a large extent reflect the root of the hospital service targets, namely the idea of harmonious doctor-patient relationship service goals.This research is mainly around the service center of reproductive "harmonious physician-patient relationship" as the center of service targets, reproduetive service center network marketing survey are analyzed in detail the research background, research significance, research purpose and research methods. Through SWOT and4p and4c on the reproductive service center network distribution of advantages and disadvantages, opportunities and risks, and prices of the products sales way, customers will research and to solve the problem in detail, and compared with other marketing strategy on the structure of the medical analysis, construct the unique network belongs to fertility center strategic framework.In addition, research on fertility center network marketing strategy of the implementation of the strategy, talents cultivation method, auxiliary center products and services marketing method, the specific implementation of network marketing way, completes each link needs to be in the process of implementation of work and final evaluation method of network marketing in very detail. Through these descriptions, can let more in-depth understanding of the auxiliary network marketing strategy in the center of the detailed situation, supervise their work according to these effective strategies, implementation assistance center is the ultimate goal of network marketing.