Research On The E-Commerce Marketing Strategy Of A Company

With the development of Internet， the importance of the network marketingin the marketing activities of enterprises Gradually increase. Enterprises and thenetwork marketing personnel also have a certain understanding，The relationshipbetween network marketing and traditional marketing， What method is adoptedin what circumstances， These have become the practical problems facing theenterprises.In this context, This paper hope through the network marketing strategyanalysis of A company, Find out the existing problems, And find the networkmarketing strategy for the development of the company. Hope to be able to helpenterprise to realize network marketing opportunities. It has certain social valueand practical significance.In this paper，with the network marketing theory as the instruction， Firstlyanalyzes the present situation of the domestic electronic commerce. Thendescribe the current situation of A company network marketing， Through thecase analysis method， Through Qualitative analysis method and quantitativeanalysis method，Through the statistical analysis， To find out the problems andCountermeasures of A company exists in the network marketing and promotion，And formulate effective marketing management strategy.The research results show that The correct network marketing promotionplanning scheme is very important premise in the network marketing andpromotion， Secondly， Execution and the mentality of the problem of networkmarketing personnel is Network marketing success guarantee.In this paper，through analyzing the problems and present situation of Acompany exists in the network marketing process， Hope to find a networkmarketing strategy for the development of enterprises， To provide a certainreference value to other similar enterprises， Has certain social value andpractical significance.