" Jinsui" Farmers Benefitial Card And Farmer Credit Loan Business Development Research

With the deepening of rural financial reform, the Agricultural Bank of China is constantly on the path exploring for the development.2008, ABC launched the "Jin Sui farmers benificial card", as the farmer credit business the main platform.In this context this paper, the theory of small loans from farmers origins and development of reality to start around the newly introduced "to benefit farmers card" to implement the performance problem, using a combination of qualitative and quantitative methods, through the use of the Balanced Scorecard method, case analysis method "to benefit farmers card" loans to small farmers the benefits of agricultural produce the effect of performance evaluation, and analysis of the "benefit farmers card" business in the implementation process problems, small loans made to farmers related to policy recommendations and advice.This paper sets out in detail in the introductory part of the background paper topics, research objectives and research methods. In this paper, based on the object of study and seek to resolve. The second thesis chapter, is full of literature review and the last couple of years,"Jin Sui farmers beneficial card" study the situation. Chapter Ⅲ, the analysis of the Agricultural Bank of China, Jiangsu Province, farmers in the business of microfinance. The "benefit farmers card" to implement an overview of the situation of deposits and loans, credit-default situation and profitability issues, made a qualitative and quantitative analysis. Chapter thesis, Agricultural Bank of Jiangsu Province,"to benefit farmers card" to generate business performance in the implementation of quantitative data analysis to do, using the Balanced Scorecard approach to business made an objective analysis of organizational performance. Finally, Chapter V, is the full text of the summary of policy recommendations and outlook.