The Research On Promotion Strategy Of The Jinsui Huinong Card In Yongchang Branch,Agricultural Bank Of China

Benefit fanners card as ABC service "three rural" and the launch of a new product, there is a vast market in rural and practical needs. The quality of the card operations benefit farmers directly affects the quality and social image ABC service "three rural" work. Promote sustainable development and benefit farmers card business is ABC based on "three rural" foundation. ABC Yongchang County Branch of Agricultural Bank of subordinates as county grassroots organizations, to carry out the majority of farmers to benefit farmers card promotion mission to benefit farmers in the overall advancement of the card business. In the full benefit farmers card promotion phase, County Branch took staff promotions, advertising, promotions and other ways to benefit farmers card promotion, and have achieved some success, but in the actual process of applying the policy still there are many defects, it is necessary in the analysis make existing marketing strategy based on flawed research and ABC Yongchang County Branch improvement, which has a certain significance for the county branch of the Agricultural Bank of other promotional cards to benefit farmers.The thesis is divided into six parts, the first part is the introduction, including the background and significance of the research, ideas and research methods. The second part is a commercial bank promotional theoretical content overview section, mainly on the promotion of the concept of commercial banks has defined several ways of promotion and commercial banks are described. The third part introduces the development status of Yongchang County Branch of the Agricultural Bank card business benefit farmers and the current promotional strategies adopted, and the problems that exist and promotion to do the analysis for the problem causes. The fourth part analyzes the ABC Yongchang County Branch Kins existing fanning business card promotion strategy defects, and thus there is a deviation from the understanding, performance appraisal system is unreasonable and not high quality professional staff analyzes the strategic perspective of the causes of defects; fifth part in the full text based on the analysis, combined with the actual promotional environment in which branch of the Agricultural Bank of Yongchang County and localization features, from improved sales target targeted optimization of existing promotions, innovative promotions, and other aspects of Yongchang County Branch of the agricultural Bank of China card to benefit farmers business promotion strategy recommendations for improvement, on the basis of the safeguards discussed strategies for effective implementation.