Petrochina Heilongjiang Marketing Company Vehicle CNG Market Analysis And Study On Planning

In the domestic market of vehicle fuel, as the development of infrastructure and improvement of technology, the economic value of compressed natural gas (CNG) is increasing obviously. Compared with gasoline, dewsel and liquefied petroleum gas (LPG), CNG has an obvious advantage in price, safety and environmental protection. As the promotion of clean energy policy promulgating in our country, urban CNG vehicles is paid more and more attention. Heilongjiang Province has rich resources, so the development and promotion of project is imperative.The paper describes the background、the actual process and the contents of specific design of project development planning of Heilongjiang Province vehicles using CNG by the in-depth analysis of the market development status quo of domestic and foreign cars with CNG project, the paper introduces the basic overview of CNPC Heilongjiang sales company and defines prerequisites of development vehicle CNG project, and combines with energy consumption and natural gas resources condition of the Heilongjiang Province to analysize market situation of Heilongjiang province city car with CNG, focus the demand of the Hadaqi City car with CNG to forecast. It will combine with the four preparation and the project of CNPC Heilongjiang sales company to develop vehicles using CNG to have Organic combinations after the good market forecast preparation、the resources forecast preparationn the practical preparations of enterprise、project theoretical preparation, that is to develop SWOT analysis for the project of vehicles using CNG, and proves that enterprises in Heilongjiang Province to develop the car with CNG project is feasible and necessary from multiple angles. Finally, the paper has arrangements for the program planning of the development of CNPC Heilongjiang sales company car with CNG, including market positioning、development principles、organization management、phasing and business strategy. The results put forward the project planning scheme which will establish an important theoretical basis for development vehicle CNG market of CNPC Heilongjiang sales company, and it has a stronger practical value and significance.