Strategy Of Inner Mongolia Baotou Aluminum Industrial Park Development

Inner Mongolia Baotou Aluminum Industry Park is located in east of Baotou City Donghe District, Which founded in2003with20m2plan area, is taking develops of the aluminum industry as the characteristic of new ecology.It is one of six industrial bases("steel and iron, aluminum, electric power, equipment manufacture, coal chemical industry, rare earth")which Baotou is prioritizing develop, and also to be the Donghe District developing "five big characteristic economic regions" industrial base.Inner Mongolia Baotou Aluminum Industry Park invited over30enterprises from domastic and oversea in nearly10years, has begun to take shape of the aluminum industry base. However, as a few of industry parks in Baotou and peripheral locality appeared and swift developed, has caused the development speed of Baotou Aluminum Industry Park to slow down, which further development faced with servers competition pressure. How to realize sustainable development in keen competition, has become the major problem. This article carries on the analysis to the aluminum business and the aluminum intensive processing industry, embarks from pillar industry developmental strategy of Baotou Aluminum Industry Park, the research establishes a long-term stability, which has the good competitive strength industrial development pattern. The formulation which suits the pillar industry in the long-term development, excavates and enlarges own superiority fully, enhance the core competitive ability of the industry park.Through the investigation to the Industry Park, utilizes the the result of SWOT analysis, carries on the comparison with the three kinds of Poter’s basic competition strategy, the pillar industry development of the Industry Park must choose the variation and specialized developmental strategy. The main countermeasure includes: Thorough excavation aluminum business and aluminum intensive processing related industry potential, display "electricity-electrolytic aluminium-aluminum intensive processing" industrial chain integrated superiority, introduce international, domestic advanced production technology, forms the high added value of the aluminum intensive processing industry colony, causes the industry park makes great strides to the high tech, pollution-free, high benefit, and reallizes resource conservation, environment friendly society and sustainable development, Though the variation path, makes the Industry Park to be the national aluminum intensive processing industry base.