Chlor-Alkali Chemical Development Strategy Wuhai X Company

With the dramatically development of our national economy and science technology, our chlor alkali chemical industry grows up and expands quickly. China’s chlor-alkali products demand has been increasing rapidly. In particular by the country to promote chemical building materials, increased investment in infrastructure, such as expanding domestic demand and macroscopically policy drive. A lot of chlor-alkali chemical enterprises have also expanded the production. Rapid development speed also attracted many businesses to join this industry, making the chlor-alkali industry began to scale and technical move closer. The nice development trend is good to the industry grow. However, we should not expand with blind. This requires the industry vigorously promotes the backward production capacity out of idle work, promotes the merger and reorganization of enterprises, makes the production to the large-scale, intensive development, standard chlor-alkali chemical industry reasonable development, so as to enhance the overall strength of the industry, realize long-term stable development At the same time, it advocates of responsible care and the concept of ecological industry, the development of recycling economy, and establish brand awareness, in the international market to exert a greater influence.Wuhai X comprehensive company is currently the most complete "coal electricity-chlor-alkali chemical" and "coal-electricity-Characteristics of smelting" integration of industry chain of circular economy enterprise. In recent years X comprehensive company by virtue of strategy, location, resources, management, capital and other advantages, has become involved in mining, coal, power, lime, calcium carbide, ferrosilicon, PVC, caustic soda and cement enterprises.X comprehensive development proves that good strategic planning and strategic management are the important weapon for enterprises to win in competition. It can help an enterprise to formulate a clear long-term development goals, and achieve the goal of the choice of the development path, help the enterprise to find out the obstacles, establish necessary ability, so as to achieve the strategic goal.This paper takes X Company as the researching object. Application of strategy theory and analysis tools, combined with X company’s strategic management and innovation practice, through the analysis of X company’s existing condition and competitive ability and combining the macro economic environment and chlor-alkali chemical industry development trend, we judge the company’s competitive position in the industry, analyze the existing development bottleneck and obstacle. The application of five forces model and SWOT analysis method makes the development of the company competitive strategy option. And plan the medium and long-term strategic target, find the most appropriate solutions, select the most reasonable development path, for the company’s strategy to provide the scientific basis for decision-making.This article on the domestic chlor-alkali industry systems analysis not only for Wuhai X comprehensive company development strategy formulation and implementation has guiding significance, but also has certain reference and guidance role on our country other chlorine alkali chemical industry enterprises in the fierce competition in the market for enterprises the most appropriate development.