Research On The Circulation Of Online Digital Goods

Although it seams the development of online digital goods industry is flourishing, it’s financial statements cannot satisfy the owner and the shareholder. A lot of online digital goods in circulation has been facing the profit problem, such as the leader of video website industry, Youku, Tudou, etc. have been losing money all the way. Profit dilemma has many reason, mainly because of the similar product are all around,the very serious competition, lack of profit model, and the free charge mode of network is difficult to promote the pay model. In addition, the online digital goods online piracy problem has been bothering some people, how to make the online digital goods industry to develop well and fast, rather than merely focus on fast. Given the above issues, it is necessary to do some research on online digital goods.This paper is about the circulation of online digital goods. It has discussed the online digital goods’conception, classification, manufacture and profit channel of online digital goods in detail. There are three kinds of typical digital goods. As far as we known, some problems have been encountered in the circulation of the three typical digital goods,such as the content of the quality problem, profit source etc. It has also summarized the shortcomings existing in the online digital commodity circulation, and put forward the corresponding solutions.This paper is divided into six parts:the first part is the introduction, illustrating the research background and significance, summarized the existing relevant research results, and the paper made a brief introduction of framework. The second part is the introduction to online digital goods, expounds the connotation of online digital goods, including its definition, types, physical and economic characteristics, as well as the basic theory of the circulation of commodities, provide theory support for the later research. The third part discusses the characteristics and the current situation of the development of online digital commodity circulation, mainly through the comparative analysis to clarify the online digital goods where the "special" in the process of circulation are, and its current situation of the development scale and level of the user through the network, and online digital goods market revenue performance and analysis on scale and structure. The fourth part, raises what problems exist in the digital goods online through the typical case, such as the copyright problem, similar problem and vulgar content, operation enterprise’s continuing losses, etc. The fifth part is on the basis of summary of the fourth part, to show problems and find solutions to existing problems. Finally is the end of this article. It is the summary of the whole paper, and put forward what shortcomings exist in the paper.