Study On The Core Enterprise Of Tourism Supply Chain Of China

The three pillars of the tourism industry-transportation, travel agencies, hotels and tourism’food, housing, transportation, travel, shopping, entertainment’the decision of the tourism product of the integrated features of integrated tourism products to supply chain management application its research into the possibility. Domestic scholars from21century to the introduction of supply chain management thinking tourism, scholars from different point of view of tourism supply chain, a preliminary study. China’s tourism research and build a supply chain system is still at the exploratory stage, especially on the tourism supply chain to determine the core business, opinions still remained open.This article will use the system theory of supply chain management, supply chain, especially the core theory of the firm knowledge of the tourism supply chain, each node on the enterprise as a core business feasibility analysis, through careful comparative analysis, I believe that travel to the tourism value chain value-added contribution of large, organization and coordination of "food, housing, transportation, travel, shopping, entertainment," and six nodes in the whole process of business and to provide hospitality services to tourists and other core business priority conditions. Therefore chosen as the tourism supply chain of travel agents on the core business.As the travel agency "scattered, small, weak and poor," the status quo, can not travel to suppliers to exert influence and pressure, resulting in the current tourism supply chain without organization and without the complexity of the order of the state. This innovative travel agency group in accordance with, professional, networking division of the existing travel agencies and travel wholesalers to build a functional definition of the supply chain-oriented model. Through brand building, innovation, culture, information networks and other initiatives to foster tourism wholesalers, enabling them to suppliers to exert influence and pressure, fast response and tourist demand for the product to provide services, as Tourism supply chain management and customer demand for products producers. The ultimate goal is to enhance the competitiveness of the tourism supply chain and promote the healthy development of China’s tourism industry.