Research On Business Innovation Of Shenzhen Agricultural Bank

Since the overheating development of some industries in China’s macroeconomic,it appears some issues, such as excessively investment demand, crediting too quickly,increasing pressure of the inflation and so on. To deal with all these things, thePeople’s Bank of China has changed the monetary policy and launched a number oftighten monetary policy measures. With the gradual deepening financial openness andaccelerating financial reform in our country, foreign banks have been pouring into ourcountry. With their strong comprehensive strength and advanced businessmanagement, they have been successfully engaged in a fierce competition in marketfor resources, techniques with domestic commercial banks. It makes domesticcommercial banks suffered unprecedented competition. How to maintain their owncore competitiveness in the fierce competition to occupy more market resources undertightening environment has become the center of development process gravity of thebanks. Now, profitable way of China’s major commercial banks is traditional depositand lending business spreads. Obviously this single traditional way has been unable tocope with the increasingly fierce market challenges. Therefore, in order to achievesound and rapid development, the commercial banks must conduct business modelinnovation to enhance the bank’s core competitiveness.The paper based on the practical problems faced by China’s national conditionsand the fact faced by Agricultural Bank of China in Shenzhen Branch (hereinafterreferred to as "Shenzhen Agricultural Bank"). It analyzed the development in theausterity policies Shenzhen Agricultural Bank has and identified its problems inbusiness innovation. At last, it gave the Shenzhen Agricultural Bank bankinginnovation strategy and the background of the external environment and internalresources elements China is facing. The text is divided into five parts, the first part isthe introduction, explaining the background and purpose of study, research ideas andmethods, and domestic and international dynamics as well as research framework.The second part is a literature review, a systematic review of the monetary policy andthe innovative business of Bank. The third part is the status of Shenzhen AgriculturalBank analysis-mainly from its overall briefing the main business (asset business debtbusiness intermediary business), and the effects tightening monetary policy gives oShenzhen Agricultural Bank. The fourth section analyzes the status of Shenzhen Agricultural Bank of business innovation, as well as problems. The fifth sectionanalyzes the constraints and drive factors in Shenzhen Agricultural Bank indeveloping the innovative business. The sixth part gives Shenzhen Agricultural Bankstrategies for business innovation in connection with the problem given businessinnovation.