Research On The Innovation Path And Driving Factors Of The Business Model Of The Platform Type Enterprise

The business model is to build the core business platform trading platform as the carrier,through reasonable design and specification of the trading rules and security system to attract a market with the relationship between supply a nd demand in the enterprise and the user,the main body and the core trading company jointly set up a system platform of business ecosystem;in the comm ercial system,bilateral the user through the platform enterprise transaction chan nel realized between each value exchange and meet,at the same time the core enterprises to provide services and management to realize their own value cre ation through the bilateral user transaction.The barbaric growth brought by business mode innovation has already sub verted the cyclical rule of traditional enterprise growth and development,and h as the characteristics of innovation mode and innovation speed.Based on the b usiness model of platform enterprises as the research object,to explore the evo lution of the specific path of business model innovation platform of key enterp rises;on the basis of the specific innovation stage platform for enterprises as a separate research object,according to the features of recognition of business model innovation driving factors on innovation.First of all,through the review of the related literature at home and abroad,combing the platform enterprises,business model,business model innovation,business model innovation path an d is equal to the theme of this paper is closely related to the literature,based on which the theoretical support of this research;secondly,through the resear ch on the root case data,extract the theory model of business model innovatio n path and driving factors of platform enterprises;finally,through comparative analysis of the theoretical framework and case study of enterprises,summed up the business model innovation path platform specific enterprise,and the leadin g factors in the specific stage of innovation.Research shows that: business model innovation path platform enterprise is determined by the efficiency and innovative to new type innovation is excessi ve,including content innovation,structure innovation and management innovatio n in content;market insight and value judgment system of technology and tech nical personnel,technical resources in patent cognition in driving efficiency inn ovation platform for the enterprise market;the structure and operation of userhabits resources in the organization and allocation of resources,standardize the system in the leading role to new innovative stage of transformation in the ef ficiency of innovation;market resources in user groups and market knowledge,the regulation system of government policy,industry standard driving platform of enterprise new type innovation.