Study On The Fertilizer Distribution Channel Mode Optimization In Hualuhengsheng Chemical Industry Company Based On The Theory Of Customer Value

Distribution channels in fertilizer marketing plays an important role in the process.Distribution channel pattern optimization is the important content in the management ofdistribution channels, marketing channel model to optimize directly related to chemicalfertilizer production enterprises in the market’s competitiveness. A good distribution channelscan make enterprises on the market have a better control ability, but also conducive toenhancing the competitiveness of enterprises and sales and profit improvement. Thedevelopment of agricultural production, make every attempt to improve farmers’ incomeshould have developed agriculture to prop up, the fertilizer is to maintain agriculturalproduction of important raw materials. In the current vigorously rectifying and standardizingthe market economic order, blow makes carry out fake chemical fertilizer condition, innovateservice mode of operation, exploration of agricultural technology service and fertilizermarketing with the new way to develop the rural market, is the important content, alsostandardize the market marketing, protect farmer interest, the physical technology andknowledge technology organic union rises, simulative the agricultural production tohigh-quality, efficient, zoology, safe direction, drive thousands of households farmers into theway of industrialization development, significant move that increases farmer income.This article is based on the theory of customer value on HuaLuHengSheng chemicalindustry limited company of fertilizer distribution channel is optimized, first introduced thedistribution channel definition, function, structure and processes, as well as the theory ofcustomer value, then simply introduced our country current fertilizer distribution channelmain mode and main problems existing now mode. And then introduces theHuaLuHengSheng chemical fertilizer distribution channels of the status quo and existingproblems, through to the Dezhou city Qingyun county100farmer questionnaire, customervalue analysis, the fertilizer distribution channel mode optimization. Using the method ofSWOT analysis the modes of the advantages, disadvantages, opportunities and threats.