The Research Of Beijing SIFANG CO.LTD. Competitive Strategy Of The Electrical Energy Storage Service

"Twelfth Five-Year Plan" period, the development of the smart grid is to the nationalstrategy, as the key part of the smart grid, battery energy storage will be a large-scaleapplication. Battery energy storage station development will gradually replace the pumpedstorage power station. But at present our country battery energy storage technology has justbegun, as the first batch of domestic manufacturing lithium battery energy storageproducts——BEIJING SIFANG corporation, there are still many problems in themanagement, research and development, production and management. So, how to grasp theopportunity, expand the leading edge, has become a major issue to CEOs.In this article, the surrounding of research will be put out first. Then we will sum up theresearch about strategy and grid energy storage. We analysis the chances and threatens in themacroscopical environment through PEST analysis, we use Five Strength Model and StrategyGroup to analyse the competition environmental of the electrical energy storage service, andwe also compare SIFANG corporation and one-up corporations to sum up the competitionstrategy’s advantages and disadvantages. Using Boston Matrix and Competition Strategy Wheel,we conclude SIFANG corporation’s strategy goal, and then we analyse the service ’s wholestrategy with POWER SWOT analysis, and basic competetion strategy with Strategic ClockModel. At last,4R Strategy Implement System will be used to assure the strategy to bebrought into effect, and then we give some advices on strategy control.Through the analysis about SIFANG corporation’s macroscopical, middling, andmicrocosmic environmental, we conclude that, the global strategy for the electrical energystorage service of SIFANG corporation should be the combination of market infiltration andtransverse integration Strategy. And then, if SIFANG corporation is strong enough, theDiversification Strategy can be taken into account. As for the basic competition strategy,Focused Differentiation Strategy will be proper for the electrical energy storage service.This article gives the line of BEIJING SIFANG CO.LTD. competitive strategy of theelectrical energy storage service, and we hope that it will be helpful.