Xintong Strategic Studies Of Mobile Internet Business

XinTong company as well-known large-scale telecom system integrators, is one from thesoftware integration and services, telecommunications mobile Internet services high-techenterprises. Since2010, mobile Internet boom, the face of this great opportunity, XinTongcompany vigorously mobile Internet business, expand into new market space, implementationof technological innovation, and enhance their competitive advantage, get a good value formoney.However, with increasing competition and market, mobile Internet services XinTongcompany is also increasingly prominent problems:(1) to telecommunications integration asthe main space is getting low profit business structure, project management difficultyincreases.(2) XinTong company with relatively little money into the mobile Internet projects,technology development and innovation into a serious shortage of funds, lack ofcompetitiveness in core technology, making the company’s mobile Internet project in terms ofprice competition in the hard struggle.(3) the company was not able to grasp and develop asustainable development of the core technology of mobile Internet, mobile Internet services,operations and market share is low.(4) The current corporate structure and personnelmanagement mechanism is difficult to retain talent, the mobile Internet continues to losetalent.This article is in such a period of opportunities and challenges of XinTong company inthe mobile Internet industry development status were reviewed, analyzed the mobile Internetstrategy XinTong company optimize facing internal and external environment; Then, thispaper focuses on XinTong company through mobile Internet company strengths, weaknesses,opportunities and threats in-depth research, the company’s mobile Internet strategy XinTongcompany optimize the guiding ideology and transition mode is selected, the companydeveloped a mobile Internet XinTong company strategic objectives, and strategies foroptimizing business redefined; Finally, XinTong company companies for mobile Internetbusiness situation developed safeguards implementation strategy optimized for XinTongcompany to participate in a new round of mobile Internet strategy to provide directionalguidance to enable XinTong company in the future mobile Internet field to grasp businessopportunities, obtain new mobile Internet market success.