The Business Plan Of DH Hotel

The business plan is a hotel investment projects, the project of the macro and microenvironment analysis, using the PEST analysis method and SWOT analysis method, analyzesthe favorable conditions of hotel construction and adverse conditions, the vigorousdevelopment of China’s economy development for the hotel industry to create a goodcondition, also called the hotel must be in accord with the national policy and legalconstraints, development and management; analyzes the advantages, disadvantages,opportunities and threats, weigh the advantages and disadvantages of DH Hotel, hotellocation good advantage of theorem, matching complete, while the disadvantage lies in thelack of experience, long investment recovery period. Through to the DH hotel competitionenvironment and strategy analysis, think DH hotel should adopt the cost leading strategy anddifferentiation strategy combination.Secondly, according to the cost leadership strategy and the differentiation strategycombination way, take the STP market positioning strategy and the4P marketing strategy,proposed the market positioning, will take the hotel after the completion of the constructionof marketing strategy, points out DH the main hotel facing the business guests, the guests takedifferentiation strategy, focus on business guests, to provide targeted services. DH hotelsshould adopt a variety of channel sales of hotel product, pricing and promotion around the6elements of hotel product: geographical location, facilities and equipment, service, the imageof the hotel, the price of atmosphere. To provide customers with warm service, to provide abusiness communication and communication platform.Finally, carried on the forecast to the financial data of DH Hotel, and whether it isfeasible and financing direction are discussed. The prediction from the financial analysis andrisk control point of cash for the project construction period is3years and20years ofoperation flow, the financial indexes of the project payback period, internal rate of return, andproves the feasibility of the plan. At the same time, the risk factors for hotel investment andoperations may involve, put forward strategies.According to this paper, the DH hotel with higher profitability, feasibility. But we mustalso pay attention to the risk factors and prevention in advance, do legitimate business.