The Research Of Chifeng Haida Mobile Phones Promotion Strategies Problems

With the rapid development of technology and the progress of globalization, mobile phone sales market is playing more and more important roles in the Domestic Economic Development. It has important practical significance for maintaining social stability and improving different areas’development. This Essay aims to analyze the specific characteristics of ChiFeng Haida Electric Co Itd mobile phones promotion strategies, basis on its own characteristics to make for their own long-term development business strategies. According to the differentiability of target market, making accurate product strategies, pricing strategies and promotion strategies will definitely increase business competence.In the point of view ChiFeng Haida Electric Co Itd mobile phones market, it needs to research on their promotion strategies. Specific studies are as follows:Firstly, to establish the correct promotional awareness. Secondly, to improve the quality of promotional staff and their level of business selling. Thirdly, to establish a customer-centric marketing promotion plan. Finally, to built the scientific and effective budget decision making system and evaluation method, accelerating the integration of brand. The concrete procedures are:Managers should give full play to its advantages, such as the careful study of mobile phone sales promotion strategy and the selling point of products. Through telephone interviews and other methods, the selling staff strengthen communication with customers and fully tap the customer demand for mobile phone. The company should organize professional training for the promotional staff to strengthen their own quality, vigorously develope new markets, precise positioning and combine sales promotion. Try to give more propaganda for new products in order to their awareness. In view of the different products are for different promotional methods. Make sure strict examination, intimate service. Also try the best to continue strengthening communication and exchang with customers, supplying quality service enhancement to stabilize the old customers and expand new customers. In summary, it is to promote Chifeng Haida Electric Co ltd. mobile phones market with a better development.