The Research On Risk Management Of Philips Mobile Phone New Product Development Projects

As a rapid development of industry, mobile phone industry competition in the market becomes more and more fierce, scientific and systematic project risk management can strengthen the enterprise operation and the robustness of the ability to resist risks, as well as improve project success rate. In this paper, the risk management of Philips Topaz as the object of study, the basic theory of project risk management as the basis, theory with practice, starting from the Philips mobile phone project management problems, to explore the level of risk management strategies. The process of new product development in SF as a secondary process, with five main processes of project risk management as the main process, the main risk management is studied, such as risk planning, risk identification, risk analysis, risk response and risk monitoring. Firstly, draw up the risk management plan and the use of risk identification techniques and tools, a preliminary identification of the existence in different stages of project risk events; secondly, the use of qualitative analysis methods for risk estimation and evaluation; Thirdly, list the project risk strategies, the actual situation to choose and formulate measures according to the influence; Finally, risk monitoring and tracking of effective control and reduce project risks.This paper adopts the method of combining theory with practice of SF "Topaz" project risk management scientifically and effectively prevent, control and reduce project risk, compared with improving the practice of new product "Thor" risk management, the risk management can have a positive effect on new product development, as well as ensure to achieve the project schedule. The method has a certain application value to the mobile phone project risk management, and will further summarize the feedback and generalize the implementation.