Research On Promotion Strategy Of Tools APP "Mobile Phone Business Hall"

This paper takes the marketing strategy of “Mobile Phone Business Hall” APP of Y Telecom Operator HN Branch as the research object.Y Communication Group is the largest telecom operator in China.As a provincial-level company,HN Branch has18 municipal-level companies with more than 40,000 employees and 46,216 channels of various types.Many business indicators maintain a leading position in the industry."Mobile Phone Business Hall" is a tool APP designed and developed independently by HN Branch.The company has high hopes for improving customer satisfaction and reducing operating costs.However,in the marketing process,it is not satisfactory,and the problems of slow APP promotion and low frequency of customers are coming one after another.How to improve the customer acceptance of the "mobile phone business hall" and more effective and efficient marketing promotion? The author combines the theoretical framework and his own practical experience,and puts forward his own views on the promotion of HN company's "mobile phone business hall".This is the writing idea of this article.With the advent of the mobile Internet era,the popularity of various online apps has brought many conveniences and changes to our lives,and it has also challenged the traditional marketing methods of enterprises.For telecom operators,the development of online channels is more adaptable to the characteristics of rapid changes,digitization and weak visibility of their products.In recent years,the telecommunications industry has accelerated its transformation and emphasized the use of online channels.This article is from the online product trend in the process of the development of mobile Internet and HN company tariff flow changes,consumer traffic usage habits and other aspects as the entry point,Y Telecom operator HN branch development online marketing platform "mobile phone business hall" The necessity of the enterprise and the inevitability of the times are analyzed.According to the marketing methods that have been practiced in the previous period,through the review of the complex,and through the 4D marketing model,the various problems in the promotion process are re-explored,and the HN branch "Mobile Phone Business Hall" is proposed.Marketing optimization strategy.Specific inquiry questions include the satisfaction of customer needs,the transmission of product value,themulti-directional continuous communication of enterprise customers and the use of big data.Through analysis,the original content design,interface design,online and offline promotion strategies,There is a certain lack of strategy in terms of the relationship between content and channels and promotions.Combined with the data,the optimization strategies of the above four aspects are proposed.In the author's personal data review process,I found that in the relevant discussions of Internet products,there are many books and papers on the analysis and judgment of the macro situation,and there are many analysis and research products at the customer level,and truly stand in the production and operation of products.And incorporating his own work experience can directly guide the practice of fewer papers.Generally speaking,the primary purpose of the reference researcher is to apply what he has learned.From this perspective,it is necessary to produce a research paper with a targeted business marketing plan in combination with the actual situation.This article is to use the author's personal work experience,through the combination of detailed data and scientific analytical theory framework,to really put forward a business strategy that has certain guiding significance for Internet product marketing.