Study On The Construction Of Terminal Sales Channels Of Xingtai Mobile

With the continuous development of science and technology as well as the effects of economic integration, since the great change and development since the beginning of last century the international telecommunication industry with the breakout of the third technology obtained. But in our country, with the reform and development policy, China’s telecom industry has been rapid development and achieved some remarkable results. The telecommunications industry in a short period of time to complete a large-scale extensive coverage of the telecom network and has maintained a higher number of the number of telecommunications users.In the market expansion and the telecommunications industry, the telecommunications industry competition is gradually fierce. Rapid development of the telecom enterprises in China mainly contains:China Mobile, China Unicom, China Telecom, China Railcom, telecom company. These operators compete with each other in the telecom industry in the state of mutual influence has broken the monopoly in the form of the telecommunications industry, and to promote the telecommunications enterprises in order to enhance corporate visibility, for the masses to bring better telecommunication services and the creation of enterprises in the industry can not be replaced by the characteristic service and make further efforts. In2008, With China telecom industry’s integration once again, telecom enterprise in the competition further intensified. Chinese Telecom operators to realize the importance of establishing marketing channels of telecom industry, and gradually improve the operation and management within the enterprise.This paper carried out the research on XingTai mobile terminal sales channels construction. On the one hand, this paper mainly introduces the status quo of the research goal and the significance as well as the domestic and foreign research background, XingTai Mobile on the terminal sales channels construction was described, and the research frame is established, and the introduction of the theories about the marketing channel construction, and a detailed description of the specific meaning, sales channels, sales channel structure model and sales channel integration; on the other hand, we also establish terminal sales channels of XingTai mobile content and significance were introduced and analyzed, summarized and analyzed according to the XingTai Mobile in the terminal sales channels construction situation, not only from its own internal environmental analysis of XingTai mobile terminal sales channels construction now, also analyzed the XingTai Mobile. Competitors in the terminal sales channels construction situation, contrast and better specific analysis of China mobile sales channel construction, on this basis, this paper introduces and analyzes several parts, from the aspects of management mode, brand management and channel construction is analyzed in terms of sales channels construction, existing problems and deficiencies of XingTai Mobile, and targeted To formulate the corresponding improvement strategies, in order to improve the XingTai Mobile in the terminal sales channels construction ability and improve relevant policies XingTai mobile sales channel construction.