The Research Of Chengdu Mobile Company’s Client Development And Maintenance

After the restructuring of China’s telecommunications industry, China Telecom to meddle in the mobile business,China Mobile is the largest ever pressure.China Mobile, China Telecom and China Unicom three operators to obtain full-service operation qualification and3G licenses.While operating fixed and mobile voice and data services, Internet services and other value-added services,China’s telecommunications industry, opened the prelude of the entire business operations.The major carriers continue to introduce new products, in order to increase customer traffic and solid customer.Product homogeneity is very serious, differentiation is weak, the moment they can not change.How to get massive user to retain customers source, value-added services has important significance to the three major carriers.Development and maintenance of the Group’s customers to become an important strategic move for major carriers to maintain a sustainable competitive advantage.Field from the Group’s customers, China Telecom has a strong foundation and occupy a considerable advantage,China Unicom, the relative have full experience in business operations, and also some accumulation in the Group of customer marketing,China Mobile in the personal customer market occupies relative monopoly position, has the absolute advantage, but at a relative disadvantage in the competitive strength of the Group’s customer market.The Group customers effective development and maintenance become an important measure to achieve competitive advantage.The purpose of this paper is maintained by analyzing the development of the the CH branch Group of Advantech Chengdu mobile customers exist Group’s customer classification system is not perfect, the Group’s lack of customer service support, the lack of market segmentation and target market selection and positioning and competitive strategy is not clear,maintenance knowledge and methods proposed to build a valuable assessment system, to optimize customer acquisition process, maintenance service innovation corresponding solutions.Study the age of full-service mobile CH Branch of Sichuan has brought new opportunities, but more of a challenge.Therefore recognize their own strengths and weaknesses, and to seize the opportunity to evade the threat, it is very important to study the entire business operations environment Chengdu mobile CH Branch Group client development and maintenance.