Research On Financial Product Innovation Performance Of Small Enterprises

SMEs play an important role in China’s economic development. SMEs have an important influence on many aspects of China economic development. Financing difficulties hinder the development of SMEs. With very keen competition among the banks, SMEs became the important target customers of the bank. Though Government and the banks have introduced various policies to support the development of SMEs, finacing difficulties of SMEs has not been fundamentally resolved. Research on financial product innovation performance of SMEs has the important theory significance and the practical significance. Based on the theory of credit rationing, risk management, innovation and performance evaluation, this paper analyses the present situation of small enterprise credit development of JS bank, and then constructs a model of small enterprise product innovation performance using the PLS-SEM method to evaluate the relationship between the innovation performance and the three key factors such as market environment, organization management and risk management. The results are as follows:First, the market environment has the significant effect on the performance through the organization management. Second, the market environment has the significant effect on the performance through the risk management. Third, the market environment doesn’t have significant impact on financial product innovation performance.The policy guidance of supporting the fast growth of the small business through the financial product innovation has great impact on the development of organization management and risk management of small enterprise in JS bank. The executives’ attention and employee motivation have great impact on the financial product innovation. The banking regulatory commission has put forward some policies such as differentiation supervision and the relax to the bad loads management. Appropriate relaxation, diversification and differentiate risk monitoring and prevention help the JS bank to improve its financial product innovation.