Performance Evaluation Of Financial Product Innovation Of Chinese Commercial Banks

With the gradual progress of the reform and development of China's commercial banks,commercial banks pay more and more attention to the innovation and development of financial products,but because of China's financial market by our government policy,the slow development of China's financial product innovation of commercial bank service,innovation of financial products is part of advanced experience of the developed countries the.With the gradual liberalization of China's financial policy,the demand for innovative products in financial markets is also increasing,so China's commercial banks urgently need to think about the innovation of financial products.In this paper,the theoretical basis of financial product innovation based on service,using fuzzy comprehensive evaluation method and case analysis method,the innovation of China's commercial bank's financial products were carried out to study the effect and analysis.The first part is the introduction,which mainly explains the content of preposition,basic,background and methodology,such as background,significance,summary,method and so on.The second part is the theoretical overview of the article,which is the theoretical basis of the later study,mainly related to the basic concepts,theories,principles and other aspects.The third part constructs the index system of commercial bank financial product innovation performance evaluation,and constructs the evaluation model.From the selection principle of evaluation index,to the construction of evaluation system,to determine the weight of index system,it is progressive.The fourth part is the evaluation of the performance level of Zhejiang bank's financial innovation products,including the determination of the index weight,the evaluation results and research summary.The fifth part is the development strategy of China's commercial banks financial product innovation.It includes the measures to improve the comprehensive income level of commercial banks and the measures to improve the performance level of commercial banks' financial products.